Marvel phase 411/5/2023 ![]() Marvel has given fans a lot of new reasons to be excited.Īt this point, some hard facts are clear: the pandemic cost Marvel (like every other product in Hollywood), much more than we may have first assumed. Even Jonathan Majors thrilled fans with just the first hints of his Kang the Conqueror villain. Sylvie (Sophia Di Martino), Florence Pugh's Yelena/Black Widow, and Hailee Steinfeld's Kate Bishop are all breakout stars Hayley Atwell's Captain Carter character remix is a hit Oscar Isaac put on an acting clinic for Moon Knight, and America Chavez (Xochitl Gomez) is currently gaining favor thanks to Doctor Strange 2. Shang-Chi has arguably been the most overall satisfying project for fans in Phase 4, as fans have embraced the character, his world, and hype for the future of both. ![]() Marvel has also continued to excel in one area during Phase 4: introducing new characters. It's even more clear from social media buzz how Marvel's Disney+ series ( WandaVision, The Falcon and the Winter Soldier, Loki, What If.?, Hawkeye, Moon Knight) captured and held the TV zeitgeist during each of their respective runs. Marvel has been the sole biggest influence in getting people back into movie theaters following the COVID-19 pandemic, without a dispute. The fan enthusiasm never wanes, as theaters continue to be packed on opening weekends, while streaming and home releases of those movies have shown great returns. Each film release ( Black Widow, Shang-Chi, Eternals, Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness) has done anywhere from reasonably well (Black Widow, Eternals) to smashingly good aft the box office (Spider-Man). To be clear: Marvel has never stopped scoring hits as it rolls out Phase 4. And yet, even with the big success of Doctor Strange 2 and Spider-Man: No Way Home at the box office – and Marvel's pop-culture dominance of TV with the launch of its Marvel Disney+ series – the reaction from fans has been noticeably more lukewarm. ![]() This op-ed comes – with purpose – in the wake of the release of Doctor Strange in the Multiverse of Madness, as that was (for many Marvel fans) supposed to be culminating "event" of this first wave of Marvel Phase 4 projects, on both the movie and TV screen. The culmination of the Marvel Cinematic Universe Infinity Saga in that third act battle of Avengers: Endgame is a moment that will rightly live on in movie legend – but the magic of that moment has definitely faded, and it's time to reset expectations, accordingly. Marvel Studios has been the king of blockbuster entertainment for over a decade now since The Avengers first hit theaters, but more than that, it's been a feat of interconnected franchise storytelling that was once only dreamed about. It's time to reset our expectations for Marvel Phase 4. ![]()
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